Name of your website?Mtrack Kenya
Your name?
Mtrack Kenya Limited
Your Location (city, etc)
Nairobi
Please give us a short summary of your website?
Mtrack Kenya tracking uses a wireless tracking device that enables owners to not only secure their vehicles but also recover them if stolen. Due to its portability and size, the tracking device is easy to conceal in vehicle or other asset which needs to be secured or monitored.
What inspired you to launch your own website?
In Kenya and East Africa, several vehicles are stolen daily and they are not recovered. Several people are killed during hijackings because of the fear of losing their valued assets.
When did you launch your first website, and what was it?
First website was launched in 2007. This was on real time vehicle tracking and fleet management.
How did you decide on a name for your website?
This was based on the service we offer.
What makes your website different from other, similar offerings?
We do real time tracking via SMS and Email; the only company in Africa to offer this type of service.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To Keep it for income
How does your investment of time and money balance against your success?
No Pain no gain
If you had an unlimited development budget for development, how would you change your site?
Make it real interactive for the uses so that they can even track assets from the website.
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes definately
What unexpected costs and headaches have you had to deal with?
Getting the right staff for marketing.
What has been your biggest challenge?
Design a cost effective real time tracking solution.
What method has been most successful for promoting your website?
Links to other websites
How has running your website differed from your expectations?
I need to attract more customers and visitors to the website, they is yet to get the visits expected.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Over one year now and will keep it as long as the company is profitable.
What is your website address?
Mtrack Kenya
