Name of your website?MEM Fashion
Your name?
Melissa
Your Location (city, etc)
Washington DC
Please give us a short summary of your website?
An online clothing store selling custom made fine formal wear for women. We make custom made wedding gowns and dresses,bridesmaids, cocktail and party dresses and ship them right to you.
What inspired you to launch your own website?
Growing up, my mother used to sew me the most beautiful dresses. I grew up into a fully fledged fashionista no less ,but soon realised when shopping that one's choices were limited when it came to fine womens gowns. You would find something in the store but it was probaly a color you didn't want and sometimes not even your size.I decided to bring that tradition of custom dress making at the fraction of the cost , online so it is accessible to everyone
When did you launch your first website, and what was it?
May 2008
How did you decide on a name for your website?
It is a combination of 3 generations of stylish fashionistas. Me , My mother and my daughter
What makes your website different from other, similar offerings?
Our mission is spend less, look fabulous. Our dresses are very affordable and most of our wedding dresses are below $200.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
That depends on how big we grow eventually.
How does your investment of time and money balance against your success?
We are currently in the growth stages of the company and yet to have any measurable results.
If you had an unlimited development budget for development, how would you change your site?
I would have an interactive dressing room feature with the customer.
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes absolutely, we have anticipated exponential growth in the near future.
What unexpected costs and headaches have you had to deal with?
Merchant processing setup, fees etc
What has been your biggest challenge?
Getting traffic unto the site
What method has been most successful for promoting your website?
Search keyword ads
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
3-5years
What is your website address?
MEM Fashion
