'Indoor Tanning Lotion Interview'

Indoor Tanning Lotion Interview

Name of your website?

Indoor Tanning Lotion

Your name?

Kyle Wendt

Your Location (city, etc)

Greenwood

Please give us a short summary of your website?

Indoor tanning lotion for the tanning bed.

What inspired you to launch your own website?

The desire to supply tanners with an affordable quality tanning lotion.

When did you launch your first website, and what was it?

2004 It was a supplement website.

How did you decide on a name for your website?

I used what I thought was the best name available.

What makes it different from other, similar offerings?

We offer excellent service and pricing.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To maintain a steady stream of income and grow it larger.

How does your investment of time and money balance against your success?

Very well

If you had an unlimited development budget for development, how would you change your site?

I do not know if I would.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes, we already do.

What unexpected costs and headaches have you had to deal with?

Merchants accounts

What has been your biggest challenge?

Building a site that has over 700 SKU's

What method has been most successful for promoting your website?

Pay per click advertising and email campaign.

How has running your website differed from your expectations?

It really hasn't

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

About a year and we will run forever I guess.

What are your eventual goals with your website!

To get it to be totally self sufficient if that is possible.

What is your website address?

Indoor Tanning Lotion

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